Gucci自從由設計總監Alessandro Michele接手之後,就再度成為媒體矚目的焦點,也成為時下熱愛潮流時尚的年輕人所關注的品牌之一。除了致力於品牌本身的發展之外,也積極拓展其他的可能。
Le Marché des Merveilles
除此之外,Gucci 在腕錶領域也開始擴大行銷,為慶祝Le Marché des Merveilles腕錶系列的發行,Gucci與各界藝術家、收藏家合作,將Le Marché des Merveilles腕錶置入於各種圖像當中,傳達Le Marché des Merveilles對於生活的重要性和影響,不僅僅造型互動和討論話題,也形成另類的行銷宣傳手法。
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
View this post on InstagramA post shared by Gucci Official (@gucci) on
Gucci X Dover Street Market Ginza
Gucci為了慶祝日本東京的選貨店 Dover Street Market Ginza開幕15週年,是設計總監Alessandro Michele特別與Dover Street Market Ginza聯手推出膠囊系列, 以品牌的特色、logo、彩虹條紋、以及蜜蜂為元素,設計出總共3款限量中性T-Shirt,每款10件,預計在3月18日發行。購買限量T-Shirt的顧客還可以獲得Dover Street Market主理人川久保玲設計的獨家項鍊。
Photos: WWD