Fashion

疫情影響下 Bottega Veneta 業績反而逆勢成長？Kering 集團2020年第一季度收入報告

奢侈品集團 Kering 於日前公佈了2020年第一季度（Q1）的報告，礙於疫情影響不太樂觀，比起去年的春季整體總收入下跌了百分之15.4。根據《The Fashion Law》報導，Kering 旗下的 Gucci 在2019年第一季度創造了25.2億美元的收入，而今年的第一季度只有19.6億美元，相比過往下降了百分之23.2。

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Looking at the #GucciGift collection by @alessandro_michele, GG wool accessories including hats and scarves. Discover more through link in bio. #AlessandroMichele #GucciCruise20

A post shared by Gucci Official (@gucci) on Dec 15, 2019 at 1:00pm PST

反觀 Bottega Veneta 今年的第一季度報告卻意外增加了百分之8.5，總共是2.97億美元。Kering 表示儘管市場狀況不優，可是 Bottega Veneta 直營店的零售狀況大致上沒有太大改變（僅下降百分之0.9），因此相較起來影響較小。同時更特別指出，儘管年底的交貨量大減，但 Bottega Veneta 的批發業務還是靠著2020春夏系列的高訂單量而增加了百分之55.1的收益。

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By Mark Peckmezian

A post shared by Bottega Veneta (@bottegaveneta) on Jan 8, 2020 at 3:53am PST

Kering 的執行長 Francois-Henri Pinault 在與《Teletrader》的訪問提道：「這次的疫情在第一季度為我們帶來了沉重的打擊。我們也立即採取行動來確保世界各地的 Kering 夥伴們以及顧客們的安全及福祉。同時我們也給予我們所在的社區支持，協助提供這場公共衛生危機所產生的需求，特別是醫護人員和醫療院所。」他也補充道，集團提供了100萬美元給 CDC 基金會來幫助美國的醫療體系，也說到儘管營收有所減少，但仍保證所有品牌都會度過這場困境，並從中崛起。

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Kering and its Houses donate 1 million USD to the CDC Foundation to support healthcare workers in the Americas In response to the severe outbreak of COVID-19 in the Americas, Kering has partnered with the CDC Foundation to provide personal protective equipment and other vital supplies to assist in meeting the urgent needs of healthcare workers across the region. Kering and its Houses (@gucci, @ysl, @bottegaveneta, @balenciaga, @alexandermcqueen, @brioni_official, @boucheron, @pomellato, @dodojewels, @qeelinjewellery, @ulyssenardinofficial, @girardperregaux, as well as Kering Eyewear) will collectively donate 1 million USD to the CDC Foundation, to support the valiant efforts of frontline healthcare workers in the United States, particularly in highly impacted states such as, New York, New Jersey, California, and Florida, and locations in Latin America. The CDC Foundation is the independent nonprofit created by Congress to extend the lifesaving work of the Centers for Disease Control and Prevention (CDC) through public-private partnerships. More in the link in bio.

A post shared by KERING (@kering_official) on Apr 7, 2020 at 8:30am PDT

這場料想不到的病毒恐慌已讓許多品牌及設計師們受到不小衝擊，但也展現出時尚界的團結一致的態度，像是美國版《Vogue》和 CFDA 合作的 A Common Thread 紓困方案、2021春夏倫敦時裝周將以線上展演方式登場、LVMH Prize 將設立資助基金等，希望能攜手共度難關，也摸索出時尚的更多可能與面向。

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We are all in this together. Gucci announces €2 million donation in support of two crowdfunding campaigns to fight the covid-19 pandemic, calling on the @gucci community. At a time when many are confined to their homes, Gucci is calling on its friends and followers from its global community—who share values of social justice for diversity, equality and freedom—to stand with the House in raising funds to alieve this crisis, by helping health services with equipment and powering the scientists who are working on vaccines and treatments. The #GucciCommunity is invited to make a donation to the Solidarity Response Fund for WHO through the “donate” feature available in the IG stories on www.instagram.com/Gucci . The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel. #GucciCommunity

A post shared by KERING (@kering_official) on Mar 26, 2020 at 9:59am PDT