2021接近尾聲,Google 按照慣例於年末發佈了年度搜尋排行,搜尋量快速竄升詞從2020年的「獨立」轉變為「小眾風格」,本篇就讓我們從搜尋關鍵字之中一探新世代的時尚趨勢:
Google 2021年度搜尋排行
2021年歷經了疫情與長時間的居家隔離,社群、網紅成為新世代的主力,尤其受到 TilTok 平台影響,流行趨勢越趨小眾,Google 前幾名的服裝類型分別為 Rave、學院風、Country club outfits、70年代、田園風與90年代服裝;以及瀏海、緊身牛仔褲、工裝短褲、工裝、高筒靴、牛仔夾克、喇叭褲、露肩上衣、皮革外套皆為今年前十的熱門詞。
學院風;田園風格
誠如搜尋趨勢所揭示,各年代的復古風潮躍上檯面,反映了我們日益增長的懷舊之情,年輕世代透過服裝重溫那美好年代,其中,狼尾髮、鮑伯顯示了髮型趨勢;Adam Sandler、Britney Spears、Doja Cat、Harry Styles、Selena Quintanilla 則在Celebrity Outfits 榜上有名,幾乎是分為兩派風格,也透露了2021遊走於復古與前衛的兩端獨特美學。
Modern Mullets 狼尾髮;Bob 鮑伯髮
Harry Styles;Britney Spears
時尚領域的 Google 搜尋關鍵字趨勢
Types of outfits
Rave outfits
Preppy outfits
Country club outfits
70s outfits
Cottagecore outfits
90s outfits
Homecoming outfits
Throwback outfits
Festival outfits
50s outfits
Are… in style?
Bangs
Skinny jeans
Cargo shorts
Overalls
Tall boots
Jean jackets
Bell bottoms
Cold shoulder tops
Leather jackets
Vests
Aesthetics
Indie
Dark academia
Cottagecore
Y2K
Sage green
Kidcore
Coconut girl
Kawaii
Harry Potter
Slytherin
Celebrity outfits
Adam Sandler
Britney Spears
Cam Newton
Cher
Doja Cat
Harry Styles
Selena Quintanilla
Melania Trump
Lizzo
Aaliyah
Fictional character outfits
Sarah Cameron (from “Outer Banks”)
Bella Swan (from “Twilight”)
Hannah Montana (from “Hannah Montana”)
Love Quinn (from “You”)
Cruella (from “101 Dalmatians”)
Rachel Green (from “Friends”)
Keeley Jones (from “Ted Lasso”)
Elena Gilbert (from “The Vampire Diaries”
Jackie Burkhart (from “That ’70s Show”)
Fran Fine (from “The Nanny”)
How to style
How to style straight leg jeans
How to style a wolf haircut
How to style a corset
How to style rings
How to style a sweater vest
How to style boyfriend jeans
How to style bell bottom jeans
How to style oversized sweater
How to style a bob haircut
How to style flannel
What to wear…
What to wear to a concert
What to wear to homecoming
What to wear under graduation gown
What to wear to a bridal shower
What to wear to graduation
What to wear to jury duty
What to wear to a baseball game
What to wear snowboarding
What to wear to an interview
What to wear to a wake
Read More
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Photo: @britneyspears、@harrystyles、@leahbillingsbyhair、@jestem_kasia、Vogue
Cover Art Design : Chara